Access to the Media

Positive stories in the media about a retailer provide free advertising but it is essential from the outset, the media event is properly managed; if properly managed, a news story can increase exposure of the dealership or garage but if left to its own devices or to the dealership to handle, the benefits of media coverage can dissipate, shortly after it is first published/broadcast.

Likewise, an adverse news story or social media post can have a devastating impact on a business. Any approach by a journalist or broadcast researcher should be rebuffed and in the first instance, no comment made.

AAL have approached a recognised press agency to assist dealerships and traders to deal with any media enquiries.

If you have a media enquiry contact AAL who will offer you immediate advice.


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